US Social Commerce Market Demand was valued at USD 95.3 Billion in 2023 and the total US Social Commerce revenue is expected to grow at a CAGR of 29.5% from 2024 to 2030, reaching nearly USD 582.08 Billion.

Market Definition and Estimation

Social commerce refers to the use of social media platforms to facilitate online buying and selling of products and services. It leverages user interactions, recommendations, and content sharing to enhance the shopping experience, making it more personalized and engaging. The significant valuation and projected growth of the U.S. social commerce market underscore its transformative impact on the retail landscape.

Request your sample copy of this report now! https://www.stellarmr.com/report/req_sample/US-Social-Commerce-Market/1599 

Market Growth Drivers and Opportunities

Several factors are propelling the expansion of the social commerce market in the United States:

1. Technological Advancements: The rapid development of smart devices with data connectivity and integration has made social commerce more accessible and user-friendly, encouraging wider adoption.

2. Influencer Marketing: The rise of influencers on platforms like TikTok, Instagram, and YouTube has created new avenues for product promotion, driving sales through authentic and relatable content.

3. Convenience and User Experience: Social commerce offers a seamless shopping experience by integrating product discovery, reviews, and purchasing within a single platform, enhancing customer satisfaction and loyalty.

4. COVID-19 Pandemic: The pandemic accelerated the shift towards online shopping, with consumers increasingly relying on social media platforms for product recommendations and purchases, a trend that continues to influence buying behaviors.

Segmentation Analysis

The U.S. social commerce market is segmented based on business model, product type, and sales channel:

• By Business Model:

  • Business-to-Consumer (B2C): This segment held the largest market share of about 55% in 2023 and is expected to grow at a CAGR of 29.6% during the forecast period. B2C brands leverage social media for broader audience reach and community building, driving market growth.
  • Business-to-Business (B2B): Involves transactions between businesses, utilizing social platforms for networking and sales.
  • Consumer-to-Consumer (C2C): Enables individuals to sell products directly to other consumers through social platforms.

• By Product Type:

  • Personal & Beauty Care: Products related to personal grooming and beauty.
  • Apparel: Clothing items and fashion accessories.
  • Accessories: Complementary fashion items such as jewelry and bags.
  • Home Products: Household goods and décor items.
  • Health Supplements: Vitamins, minerals, and dietary supplements.
  • Food & Beverage: Edible products and drinks.

• By Sales Channel:

  • Video Commerce (Live stream + Prerecorded): Utilizing video content to promote and sell products.
  • Social Network-led Commerce: Sales driven directly through social networking platforms.
  • Social Reselling: Individuals reselling products through social channels.
  • Group Buying: Collective purchasing to obtain discounts.
  • Product Review Platforms: Websites or apps where users review and recommend products.

To delve deeper into this research, please follow this link: https://www.stellarmr.com/report/US-Social-Commerce-Market/1599 

Competitive Landscape

The U.S. social commerce market features several key players focusing on innovation and strategic collaborations:

• Meta Platforms, Inc.: Offers Facebook Marketplace and Instagram Shopping, integrating e-commerce into social networking.

• TikTok: Launched TikTok Shop in the U.S., facilitating in-app purchases and live shopping experiences.

• Pinterest, Inc.: Provides shoppable pins, allowing users to purchase products directly through the platform.

• Snap, Inc.: Introduced shopping features within Snapchat, enabling brands to reach younger audiences.

• Shopify: Partners with social platforms to enable seamless e-commerce integrations for merchants.

• Etsy, Inc.: An online marketplace for handmade and vintage items, leveraging social features to connect buyers and sellers.

• Poshmark: A social commerce marketplace for new and secondhand fashion, home goods, and more.

• Depop: A peer-to-peer social shopping app specializing in vintage and unique fashion items.

Conclusion

The U.S. social commerce market is poised for remarkable growth, driven by technological advancements, influencer marketing, and evolving consumer behaviors. As social media platforms continue to innovate and integrate shopping functionalities, businesses have unprecedented opportunities to engage with consumers and drive sales. To capitalize on this growth, companies must focus on creating seamless, personalized shopping experiences that resonate with their target audiences.

Catch Up with Trending Topics :

Mexico Social Commerce Market https://www.stellarmr.com/report/Mexico-Social-Commerce-Market/1600 

Foldable Smartphone Market https://www.stellarmr.com/report/Foldable-Smartphone-Market/1632 

About Stellar Market Research:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

Contact Stellar Market Research:

S.no.8, h.no. 4-8 Pl.7/4, Kothrud, 

Pinnac Memories Fl. No. 3, Kothrud, 

Pune, Maharashtra, 411029

sales@Stellarmarketresearch.com 

+91 20 6630 3320, +91 9607365656