India Smart TV Market Outlook:

Maximize Market Research, a leading Business Consultancy Firm, has conducted an in-depth analysis of the India Smart TV market. The comprehensive report offers key business insights, demand assessments, pricing strategies, and an in-depth look at the competitive landscape. It evaluates the current state of the India Smart TV market with projections.

Growth Estimates for India Smart TV Market:

The India Smart TV Market size was valued at USD 11.53 Billion in 2023 and the India Smart TV revenue is expected to grow at a CAGR of 16.57 % from 2024 to 2030, reaching nearly USD 33.72 Billion by 2030.

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Latest Updates in India Smart TV Market:

​The Indian smart TV market has seen several significant developments recently, including mergers and acquisitions, market trends, and technological innovations:​

Mergers and Acquisitions:

• Tata Play and Airtel Digital TV Merger: In February 2025, Tata Group and Bharti Group were reported to be nearing a merger of their satellite TV arms, Tata Play and Airtel Digital TV, to form a $1.6 billion entity. This move aims to counter the shift of subscribers to digital streaming platforms. The merged entity is projected to have over 35 million subscribers, with Bharti Airtel likely holding a 52%-55% stake, while Tata Play shareholders, including Walt Disney, will retain the remainder. ​

• Tata Sons' Increased Stake in Tata Play: In March 2025, Tata Sons received regulatory clearance from the Competition Commission of India (CCI) to acquire an additional 10% stake in Tata Play, increasing its ownership to 70%. The stake was purchased from Baytree Investments (Mauritius) Pte, an affiliate of Temasek Holdings. The remaining 30% of Tata Play is owned by Walt Disney. ​

• Viacom18 and Star India Merger: In November 2024, Viacom18 and Star India merged to create India's largest media and entertainment company, valued at $8.5 billion. The combined entity, named Jio Star, encompasses over 100 TV channels and two streaming platforms, JioCinema and Hotstar. ​

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Regional Insights:

In the Regional Analysis section, we examine the current state of the India Smart TV market across each participating region. Given the diverse nature of the industry, it’s crucial to consider the regional nuances. The key regions analyzed in this report include:

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Each region’s market dynamics, such as market size, growth rates, import-export patterns, and key economic factors, are thoroughly explored.

Market Segmentation:

by Operating System

Android TV
Tizen
WebOS
Others

by Resolution

HDTV
FULL HD TV
4K UHD TV
8K UHD
Others

Over the course of the forecast period, Resolution, which holds the greatest revenue share of over 45% in the HDTV resolution group, is anticipated to witness a notable increase in the India Smart TV Market. With a 35% market share, 4K UHD TV is the second most popular category. Thanks to cost-effectiveness and technological developments, Indian consumers may now purchase 4K HD TVs.

by Technology

QLED
OLED
Nano-cell
HDR
Others

by Screen Type

Flat
Curved

In terms of screen type, the flat screen segment dominated the market in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of almost 17.0% over the forecast period in the Indian smart TV market. The surge is driven by consumers' choice for flat-screen TVs over more costly options. It's also easier to mount these TVs on walls.

by Screen Size

Below 32 Inches
32 To 45 Inches
46 To 55 Inches
56 To 65 Inches
Above 65 Inches

By Screen Size, the segment ranging from 32 to 45 inches with share of more than 36%, lead the market in 2023. The increased popularity of India Smart TV Market is supporting the expansion of the medium-screen TV market, and 4K technology is being implemented into these models.

by Price Range

Online
Offline

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Key Players in the Market:

The research identifies the leading players in the India Smart TV market and provides a detailed overview of their strategies, products, market positioning, and competitive strengths.

1. Samsung India Electronics Pvt. Ltd.
2. LG Electronics India Pvt. Ltd.
3. Sony
4. Skyworth
5. Panasonic Corporation
6. TCL India
7. Croma
8. Philips
9. JVC
10. Haier India
11. Intex Technologies
12. Vu Televisions
13. Videocon Industries Ltd.
14. Sansui Electric Co. Ltd.
15. Toshiba Corporation
16. Vu Televisions
17. Xiaomi
18. OnePlus

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Key Questions Answered:

• This report answers critical questions about the India Smart TV market, including:
• What is the growth rate of the India Smart TV market?
• What are the key factors driving market growth?
• Which industry trends and upcoming applications have the highest growth potential?
• How are recent trends impacting market revenue streams?
• Who are the top players in the India Smart TV market, and what are their offerings?
• What segments are covered in the India Smart TV market?
• Which application holds the most potential for growth in the India Smart TV market?
• What challenges and opportunities are likely to shape the future of the India Smart TV market?
• What will the India Smart TV market's CAGR be over the forecast period?

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