Insomnia Market Projected to Reach USD 6.97 Billion by 2030

The insomnia market size , valued at USD 5.23 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 4.2%, reaching approximately USD 6.97 billion by 2030. 

Market Overview

Insomnia, characterized by difficulty in falling or staying asleep, affects individuals across all age groups, with a higher prevalence among women, particularly during pregnancy, postpartum, and menopause. The exact cause of insomnia remains elusive, but factors such as increased stress levels, lifestyle changes, and a growing geriatric population contribute to its rising incidence. ​

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Market Dynamics: Growth Drivers and Opportunities

Several factors are driving the expansion of the insomnia market:

  • Launch of New Sleep-Inducing Products: The introduction of innovative sleep aids, including drugs and devices, is anticipated to propel market growth. For instance, the Insomnia Clinic in Bloomsbury has developed a new treatment showing positive results in 80% of patients. Similarly, Eisai Inc. has developed lemborexant, a dual orexin receptor antagonist effective in treating insomnia among the older population. ​

  • Technological Advancements in Therapeutic Devices: The development and approval of devices like Alpha-Stim AID, Ebb Insomnia Therapy, and Fisher Wallace Stimulator by the FDA offer non-pharmacological treatment options, providing benefits such as rapid sleep onset and improved sleep maintenance. ​

  • Increasing Awareness and Diagnosis: Growing awareness about sleep disorders and their impact on health has led to increased diagnosis rates, driving demand for effective treatments.​

U.S. Market: Latest Trends and Investments

In 2024, the United States witnessed notable trends and investments in the insomnia sector:​

  • Shift Towards Non-Habit-Forming Drugs: There is a growing preference for non-habit-forming sleep aids, driving innovations in the market. For example, the global market for insomnia drugs was estimated at USD 3.9 billion in 2023 and is projected to reach USD 5.8 billion by 2030, growing at a CAGR of 5.7%. ​

  • Introduction of Natural Sleep Supplements: Medical professionals are developing natural sleep supplements as alternatives to prescription medications. Dr. David Mahjoubi, an anesthesiologist, formulated Sleepinox, a natural sleep aid designed to improve sleep quality without the side effects associated with traditional sleep medications. ​

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Market Segmentation: Dominant Shares

The insomnia market is segmented based on treatment types into non-pharmacological and pharmacological treatments. The pharmacological segment is further divided into prescription sleep aids and over-the-counter (OTC) sleep aids. In 2023, the OTC sleep aids segment is expected to grow at the highest CAGR, attributed to their easy accessibility and lower cost compared to prescription medications. Research indicates that utilizing OTC sleep medications can save patients up to USD 47 each week. ​

Competitive Analysis: Leading Companies

Key players in the global insomnia market include:

  1. Eisai Co., Ltd.: Developed lemborexant, a dual orexin receptor antagonist effective in treating insomnia, particularly among the elderly. ​

  2. Merck & Co., Inc.: Offers suvorexant, a prescription medication for insomnia that works as an orexin receptor antagonist.​

  3. Pfizer Inc.: Provides various sleep disorder treatments and continues to invest in research and development for novel therapeutics.​

  4. Sanofi S.A.: Markets zolpidem, a widely used prescription sleep aid, and is involved in developing new insomnia treatments.​

  5. Dr. Reddy's Laboratories: Offers a range of generic medications for sleep disorders, expanding access to affordable treatment options.​

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Regional Analysis: Insights into Key Markets

  • United States: Holds a significant share of the global insomnia market, driven by high prevalence rates, advanced healthcare infrastructure, and ongoing research and development activities.​

  • United Kingdom: Experiences growth due to increased awareness of sleep disorders and the availability of advanced treatment options.​

  • Germany: Shows a rising demand for insomnia treatments, supported by a robust healthcare system and growing patient awareness.​

  • France: Exhibits steady market growth, with emphasis on both pharmacological and non-pharmacological treatment approaches.​

  • Japan: Faces a growing insomnia prevalence, particularly among the elderly, leading to increased demand for effective treatments.​

  • China: Experiences rapid market expansion due to lifestyle changes, increased stress levels, and a growing geriatric population.​

Conclusion

The global insomnia market is poised for steady growth, driven by the increasing prevalence of sleep disorders, advancements in treatment options, and heightened awareness among patients and healthcare providers. Opportunities lie in the development of non-habit-forming therapeutics, technological innovations in sleep aids, and expanding access to affordable treatments. Stakeholders are encouraged to invest in research and development to address the unmet needs in insomnia management and improve patient outcomes.

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