The pandemic brought the world to a standstill to say the least.  Where, it had a negative impact on most aspects of life, it also gave some positive aspects. One of them is the increased pet ownership by people during the pandemic, People started keeping pets during COVID lockdowns to keep them company at home, when there was nowhere to go. This increase in pet ownership has helped support growth and innovation in the pet food.

Just as individuals have been concentrating on preventative health measures for themselves, there was also a great awareness regarding the health of their pets as well. 

Let us have a look at some of the most popular trends in pet food.

Premiumization of Pet Food
There is an increasing demand for premium-quality pet food, with the increase in the number of pet owners.  There is still a considerable increase in new products of natural pet foods.  In the US, over 33% pet owners want natural pet foods.

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High quality of pet food is one more aspect of premiumization. This may comprise pet food with meat, the nonattendance of animal byproducts, or just human-grade ingredients. Most of the pet food purchasers in the U.S. want premium pet food products, even if they are a bit expensive. 

Purchasing Pet Food with Functional Benefits
Another trend in the pet food industry is the purchasing of foods with functional benefits. South Korea and China are the major nations, which embrace the trend of functional ingredients in food and beverage. New dog and cat food launches have probiotics to flaxseed for improving immunity, digestion of pets.

The U.S. has prospects for functional pet foods. Among the people of the country, who purchase pet food, are inclined toward the purchasing of food with health and preventive benefits.  The launch of products with functional ingredients included, beta-glucans, coconut oil, turmeric, nutritional yeast, MSM, hemp, and cinnamon.

Coming to a Concrete Conclusion
The increasing number of pet owners all over the world and the demand for pet food is directly proportional to each other. So, with the number of pet owners growing, especially after the pandemic powers the requirement for pet food.