While strides have been made, the eyeshadow powder industry still faces challenges in achieving full sustainability. What are the main obstacles, and how can they be overcome? One significant challenge is the cost associated with sustainable materials and processes. Sustainable packaging materials and green production techniques often come with higher costs, which can be a barrier for smaller brands. However, as consumer demand for sustainable products increases, economies of scale may reduce these costs over time. https://www.zxcos.net/product/eye-makeup/eyeshadow/ Another challenge is the availability of sustainable raw materials. The production of eyeshadow powder relies on minerals and pigments, some of which are difficult to source sustainably. Research and development into alternative, sustainable ingredients is essential for the future of the industry.